Alright. Since we covered the counter-argument in part 2, let’s get to the fun part. Let’s now cover what we came here to talk about…. the benefits of letting people steal your logo and content to spread your brand.
The first benefit of letting people steal your stuff is that you get more exposure. It’s a pretty simple concept. As the example in this post goes, imagine you have an ad on a car. You can drive it around yourself for a little while, and some people will see it. You do all the maintenance, get a little exposure.
Now imagine you open the car up to your whole community. Other people get to drive it around… and have the opportunity to add and maintain the car and advertising. Imagine how many more people know about your ad, whether through seeing it on the road (it’s out there nearly 24/7), or hearing about it through the other people who get to drive.
Your logo and content are naturally a little different than an ad on a car… but it’s the same concept. Instead of holding everything close to the vest, you open up your stuff to the community, and tons more people know about you.
Your logo will be spread everywhere, by everybody. And while you may lose a few pennies here and there while other people profit from your work… the dollars you make from the increased exposure makes it beneficial in the end.
It’s not necessarily win-win. But at the end of the day, when you’re rich… you’ll know you’ve won.
Tags: Bernie Madoff, Don't Steal my Shit